Brought to you by the Union Settlement Business Development Center.
Course: 3 Day Digital Marketing Workshop
This course covers basic digital marketing concepts and best practices (i.e. marketing, business promotion, market share, client segmentation, website, search engine, social media and email marketing) and how these concepts can be applied to an organization's website and other digital assets.
(RSVP is required please see the link at the bottom of this page or click here)
This course also covers the basics of the types of content that can be developed to drive traffic to your website.
The Digital Marketing 3 Day Workshop also discusses 3rd party tools you can use to complement digital marketing efforts. We will review tools, used to track and measure the performance of your campaigns and suggested best practices to drive traffic to your website.
An overview of the time and resources required to manage your digital assets, inbound marketing and linking building.
The instructor will use real world examples by using business owners’ in attendance websites to reference during each model.
Each day consist 45 minutes of lecture and 45 minutes of Q&A.
Prerequisites:
Basic business management understanding, has used the internet to purchase goods or services for themselves in the past and uses already the internet from a PC or mobile device to find information.
Time: 6pm - 8pm (all courses)
Dates:
- May 22, 2018
- May 24, 2018
- May 29, 2018
Workshop Modules:
Day 1 Modules:
Date: May 22, 2018 - 6pm - 8pm
- History of the Internet | What is Digital Marketing?
How the Internet functions and the evolution of websites? Internet Archive: “Wayback Machine”, Domain Names?
- SWOT Analysis | Competitive Advantage
Understanding your online market, What’s your competitive advantage? Segmentation - B2B or B2C
- Understanding Search Engines
(Layout of Google SERP / How Google returns search queries.
Day 2 Modules:
Date: May 24, 2018 - 6pm - 8pm
- Understanding Content Management Systems | What is Digital Content
(CMS) Wordpress & Drupal and Build your own platforms (Wix, Square Space, etc). What is Digital Content (video, images, copy, audio, blogging) Inbound Marketing.
- SEO | Keyword Research
Search engine optimization for businesses.
- Basics of Social Media, Paid Advertising, Email Marketing
General use of these tools and how they fit into a digital strategy.
Day 3 Modules:
Date: May 29, 2018 - 6pm - 8pm
- Google Analytics & Google Search Console
What terms/ queries are people using to find you online and how many people visited your site
- Capturing data | FAQ research | Voice search
How to understand data, the value of FAQ's, the future of voice search.
- Digital Marketing Tools
Inbound marketing/ link building, call tracking, Google Analytics, Moz, Google Site speed, CDN Content Delivery Networks.
Who is this course for?
A business owner interested in learning about marketing their business online and may not have a website yet. It is also for a business owner already operating a website and looking to expand their market to an audience who is searching for their goods or services online.
Expected Outcome:
- Student will have a basic understanding of digital marketing concepts to apply directly on their own business website or on the future construction of a business website.
- Student will be able to design a general digital strategy for their business.
- Business owner will also be ready to launch a digital marketing campaign for their business on their own or possess the knowledge to conduct a search for a consultant or full-time employee to manage their digital assets.
Course materials:
Printed handouts and digital PDF versions in an eBook format.
Hours: 6
Course: Digital Marketing Crowdsourcing Sessions (Group Coaching)
This course builds on the 3 Day Workshop modules and puts those digital marketing concepts into action, by allowing business owners to learn and provide feedback to their peers. It serves as sets of group coaching sessions. The crowdsourcing session will be held over 3 days for 2 hours per day.
- (6) Businesses per session (20 minutes each business) will be selected to share with the instructor what they have applied to their websites or discuss how they plan on developing their website. Other businesses will be in attendance watching as the instructor provides technical feedback on how the business owner can improve their website to maximize its online visibility and to leverage the lessons taught in the workshop.
- During the allotted 20 minutes, business owners will also have the opportunity received feedback from their peers in attendance, on how they view the product or service from a consumer’s point of view.
- Q&A for the remaining time.
(RSVP is required please see the link at the bottom of this page or click here)
Prerequisites:
Have attended all the Digital Marketing 3 Day Workshop modules.
Dates:
- June 5, 2018
- June 6, 2018
- June 7, 2018
Time:
- 6-8pm (all sessions)
Who is this course for?
A business owner interested in learning about marketing their business online or planning on launching a website in the very near future. It is also for a business owner already operating a website and looking to expand their market to an audience who is searching for their goods or services online.
Expected Outcome:
- Students will have a solid understanding of what digital content they need to develop to publish on their website and how to position it according to their business plan.
- Students will also be ready to launch a digital marketing campaign for their business on their own or possess the knowledge to conduct a search for a consultant or full-time employee to manage their digital assets.
Course Materials:
Printed handouts and digital PDF versions in an eBook format.
Hours: 6
What to bring?
Printed handouts will be distributed and digital PDF versions in an eBook format will be available to download.
You do not need to bring anything other than something to take notes on.
How to participate?
The Workshop and all Crowdsourcing Sessions are FREE and are open to all businesses.
Seating is limited please RSVP by filling out this online form to confirm your attendance.
Questions? Please email RMendez@ThinkBigData.nyc
Location
Settlement Health
104 East 107th Street - 4th Floor (conference room)
New York, NY 10029
Brought to you by the Union Settlement Business Development Center.