Website Builder Course
This course builds on the 3 Day Workshop modules and puts those digital marketing concepts into action, by leveraging the GoDaddy product “GoCentral Website Builder”. The course will be taught in 1 day over two hours.
(RSVP is required please see the link at the bottom of this page or click here)
Students will be taught how to build a website in under an hour and specifically how a site can be optimized applying the digital marketing best practices from the workshop.
The entire class will watch as the instructor builds a website and applies the digital marketing lessons. The course will be 75 minutes of lecture with 30 minutes of Q&A.
Prerequisites:
Have attended all the Digital Marketing 3 Day Workshop modules or currently manages a website.
Time: 6pm - 8pm
Date: April 24, 2018
Course Details:
- Instructor lead website builder course that explains how a website can be optimized for search engines, how to format images for websites, and how to develop content (copy) for the website.
- During this course we will build a website for a restaurant and we will have a website prebuilt (designed prior to the course) using the same platform for a business that sells goods online.
Expected Outcome:
- Student will have a basic understanding of building a website using GoCentral Website Builder from GoDaddy and how to apply digital marketing concepts to a website.
- Student will be able to identify areas on their own website of where they can optimize it for themselves or use the same GoDaddy platform to build a new website for their business.
- Students will also be ready to launch a digital marketing campaign for their business on their own or possess the knowledge to conduct a search for a consultant or full-time employee to manage their digital assets.
Course materials:
Printed handouts and digital PDF versions in an eBook format.
Hours: 2
Course: One-on-One Coaching
By appointment between the dates of 4/19 - 4/30
This is additional / personalized coaching between the course instructor and small business owners who require specific attention. It is not intended to provide additional teaching, but to understand how to apply the course lecture to their business websites.
Prerequisites:
Have taken the Intro to Digital Marketing 3 Day Workshop (see above) or a solid understanding of how digital marketing works and how it can help their operation. A website in production or plans to start one soon and a domain name already registered or a name in mind. A list of items that represent the type of content they would like to have on their website (menu, photos, video, their story on paper and what they deem is their competitive advantage in their market).
Instructor will meet with small business owner for up to (3) 1-hour sessions.
Coaching Sessions:
- One on one Q&A, domain name selecting and registering for a domain, and digital asset audit.
- Coach will help to improve on work already started on their own and suggest areas of improvement to maximize success at converting visitors into sales.
Who is this course for?
A business owner who attended all 3 Days of the Intro to Digital Marketing Workshop but is experiencing technical difficulties with the implementation of acquired knowledge.
Expected Outcome:
Business owner will be ready to launch a digital marketing campaign for their business on their own or possess the knowledge to conduct a search for a consultant or full-time employee to manage their digital assets.
Course materials:
None
Hours: 3 hours per small business participant at a location agreed upon by the instructor and business (up to 10 businesses). Sessions are limited to 10 participants and registration will begin at the end of the 3 Day Workshop.
What to bring?
Printed handouts will be distributed and digital PDF versions in an eBook format will be available to download.
You do not need to bring anything other than something to take notes on.
How to participate?
The Workshop and all courses are FREE and are open to all businesses located in East Harlem.
Seating is limited please RSVP by filling out this online form to confirm your attendance.
Location
205 East 122nd Street Suite 201
New York, NY 10035
**Enter from 3rd Avenue between 122nd and 123rd Street through the doors on the right of the security entrance of Taino Towers.
Brought to you by the East Harlem N360 initiative.